22 ways personalization is changing #Tech2016


The retail sector will begin to experiment with the combined force of beacons/ sensors with augmented reality to provide a richer, personalized in-store experience for customers.

- Lauren Moores, Dstillery

The utilization of predictive analytics< in personalization will become more accessible by SMEs in the near future. This will help deliver better customer experience with personalization at each touch point.

- Samuel Wong, DATAFYiNG DiGiTAL


Personalization won’t be enough; enterprises will need to demonstrate empathy by breaking down silos, intimacy by using context and trust by protecting customer data privacy to facilitate customer advocacy.

- Kevin Cochrane, CMO, Jahia Solutions

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