Using Digital Asset Management Integrations

Ever wondered what makes a Digital Asset Management (DAM) system even better than it already is? A DAM system is like a super-organized digital filing cabinet that helps you store files, work with your team, manage your web portal, and keep everything safe. With effective digital asset management integration, companies are finding new ways to make it even more useful by connecting it to other tools they use every day. It's that simple!

When you connect your DAM system to other tools (like the ones you use for marketing), something amazing happens. Think of it like building bridges between all your favorite work tools. Your team can keep using the software they love while all the files stay neatly organized in one place. These connections help teams work faster, keep brand materials consistent, and make sure files are secure. You can also see how well your content is doing once it's out in the world.

More and more companies are looking at all the software tools they use and thinking, "Hey, what if we connected these to our DAM system?" It's not just about making work easier – it's about helping everyone work better together and getting the most out of all their software. Want to know how? Let's explore the ways teams are using these connections to work smarter, not harder.

3 Ways To Connect And Extend Your Assets

Before connecting your DAM system to the tools and teams already using it, you should know about the different ways to do it. You can share files as simply as sending a link, or go as far as building your own custom connection. Each way has its own benefits and things to consider.

• Share and embed links: A share link is just like sending someone directions to find specific files. Want to share files with others? Use a share link. Want to put files directly on a website? Use an embed link. The best part? When you update the original file, it updates everywhere you've shared it.
• Out-of-the-box integrations: These are ready-made connections that automatically sync your files between your DAM system and other software you use. They're like plug-and-play connections - easy to set up and ready to use right away. Companies keep adding new ones to make connecting even easier. For instance, Jahia provides integrations for Cloudinary, Keepeek or Scaleflex (and more than 1000 others).
• API: An API is like a special key that lets other programs access your DAM system. It helps them search for and use your files and information. While you'll need a developer's help to use it, an API lets you build exactly what your team needs, unlike the ready-made options that come with set features.

Important Integrations For Digital Asset Management

Think of integrations as the sweet spot between just sharing links and building complex custom solutions. They make it easy to keep your web portal solutions in sync across different software tools. Our digital asset management integration approach ensures seamless connectivity between systems.

1. File-sharing tools 

File-sharing tools are great for basic needs like storing team documents and sharing files. But as companies grow bigger, they need something more powerful. The good news? You don't have to choose one or the other – you can use both your file-sharing tools and DAM system together.

Integration workflow example: Smart File Uploads with Hot Folders 
A hot folder is like a magic folder that automatically moves files into your DAM system. It's super helpful when working with people outside your company, like photographers.

Here's a real example: Let's say you work with photographers who don't have time to learn your DAM system. Instead of asking them to learn new software, they can simply drop their photos into a special folder they're already familiar with. Behind the scenes, your DAM system automatically organizes these photos with the right labels and categories. This makes life easier for everyone – photographers can work their way, and your files stay perfectly organized.

2. Collaboration tools 

Collaboration tools are like digital meeting rooms where teams talk and work together. They're different from project management tools (which we'll talk about next) because they focus more on helping people communicate. When you connect these tools to your DAM system, you can save time and keep everyone updated without extra work.

Integration workflow example: Real-time Team Updates 
When you have lots of people working together, it's hard to let everyone know when files are new or updated. Sometimes, one team updates important files, but other teams don't know about it.
Here's a helpful solution: Connect your DAM system to chat tools like Slack. This creates an automatic news feed in your team chat. Whenever someone adds new files to your DAM system, everyone gets a message with an easy link to see them. For example, when designers add new product photos, everyone in the product team's chat channel sees them right away with a preview.

3. Project management integrations 

There are thousands of work tools out there, and sometimes it's hard to tell the difference between them. But here's what matters: project management tools help you track tasks and deadlines, while collaboration tools help teams chat and share updates. Many tools can do both, but they're usually better at one thing. When you connect these tools to your DAM system, people can work better without jumping between different programs.

Integration workflow example: Automated Asset Publishing 
When your creative teams use project management tools to create content, you can set things up so finished files automatically appear in your DAM system. Even better, your DAM system can automatically add labels and information to these files based on the project details.

4. Marketing automation integrations 

A DAM system is like a big library of content. When you connect it to your marketing tools, people can grab what they need - like photos for social media or brochures for sales - right from the tools they use every day.

Integration workflow example: Marketing Asset Access Made Simple 
Social media moves fast. When something's trending, your team needs to respond quickly. Instead of making new content, they might want to reuse something that already exists. When you connect your marketing tools to your DAM system, teams can find files using simple searches right from their usual work space. And don't worry - they can only access files they're allowed to use.

5. Sales enablement integrations

Sales people need quick access to files, even when they're offline. By connecting your DAM system to their sales tools, they can find what they need using tools they already know. This way, everyone uses the latest versions of files and shares the same message.

Integration workflow example: Sales Content at Your Fingertips 
Sometimes sales teams miss updates about new materials in their email. But when you connect your DAM system to their sales tools, everything updates automatically in both places. No more missed updates!

6. CMS integrations

Your web portal system ou CMS has its own place to store media files, but it works even better when connected to your DAM system. When they work together through digital asset management platform integration, you can create content once and use it anywhere, while seeing how people use it. 

Integration workflow example: CMS-DAM Integration in Action 
For website contributors, finding the right image to illustrate content is often a headache. With a DAM integrated into the CMS, content is automatically tagged and classified, so finding a relevant image is very simple based on a keyword. The best part? Not only are updates to your media in the DAM automatically reflected on the associated website(s), but they are also dynamically integrated in the right format depending on where they are located, to provide the best possible user experience. No extra work required!

Power up your digital toolkit: Connect, create, and conquer 

A DAM system is like the heart of all your marketing tools – it's good on its own, but even better when connected to other software you use. Take Jahia, for example. It's a powerful DXP platform that helps big companies create better websites and digital experiences for their users. When you connect Jahia's flexible website management tools with your DAM system, it's like building a bridge between your content library and your website.

The beauty of connecting your DAM system with other tools is that everything works together smoothly. It's like having all your tools talk to each other, making it easy for everyone to find and use the right content while keeping everything safe and organized.