Jahia DXP includes a Customer Data Platform (CDP) that:
With no third-party tool or custom development required.
Most DXP solutions connect a CMS to an external CDP. Jahia brings both together natively: behavioral data, visitor profiles and personalization rules are managed in the same environment as your content. Less technical friction, fewer data silos, faster execution.
Adapt content to each visitor based on browsing behavior, CRM profile and past interactions. Segments and scoring plans update instantly, with no technical intervention required. Available in traditional CMS or headless mode via GraphQL API.
ROI measurement
Native control groups let you measure the real impact of your personalization campaigns, not just traffic.
Test individual components or complete user journeys directly from your CMS.
Manage traffic distribution across variants and analyze results by segment, device or source, with no third-party tool. Available in headless or traditional mode.
Jahia's analytics delivers relevant metrics and dashboards directly within the authoring interface, while your teams are working on their content.
Access referrer data, UTM parameters, geolocation, devices, browsers, site searches, forms and CRM data. Session and profile-centric data, no tagging plan required. Extend data collection and build custom dashboards to visualize any metrics you need.
Jahia integrates with your existing stack via 1000+ pre-built connectors: Salesforce, HubSpot, Marketo, Microsoft Dynamics.
Connect your CRM and marketing automation tools to centralize your data and activate it in real time within your personalization strategy.
Build advanced segments and scoring plans combining behavioral, contextual, declarative, socio-demographic and integration data. Segments update in real time.
Use scoring plans to define affinities between your visitors and your offers, surface the most relevant content and push the right message to the right audience at the right time.
Jahia consolidates all visitor interactions into unified profiles, from anonymous browsing to authenticated experiences.
Review clicks, page views and form submissions from a single centralized view. No more silos, one single source of truth.
From GDPR to CCPA, Jahia is designed to help you stay compliant with current data privacy regulations.
Consent management is built into the entire platform: forms, social logins, behavioral tracking.
A focused demo tailored to your objectives and data architecture.
Content personalization means displaying different content based on each visitor's profile and behavior.
It draws on browsing data, CRM data, form submissions and any other signal available across your marketing and sales tools.
Jahia uses its built-in CDP to adapt content in real time based on browsing data, CRM integrations and user data.
Marketing teams create personalization rules directly in the interface, with no technical intervention required.
Page views, URL parameters, CRM data, form submissions, geolocation, browsing behavior. All of this data is centralized in Jahia's CDP to power your personalization strategy.
Test individual content items or full pages. Allocate traffic across variants, analyze conversion rates by segment and device, and adjust your strategy accordingly.
Jahia's analytics delivers detailed insights on visitor behavior: browsing history, profile data, UTM parameters, traffic sources. No tagging plan required.
Personalized experiences reduce bounce rates, improve retention and increase conversion rates. Some Jahia customers report conversion rate increases exceeding 25% after implementing a personalization strategy.
A CMS with a personalization engine is generally referred to as a DXP (Digital Experience Platform).
Jahia is one of the most advanced solutions on the market in this area.
We can share examples of organizations using content personalization at various scales, or offer a focused demo built around your specific context and needs.
Personalization is accessible to any organization with structured marketing and content teams.
DXP solutions like Jahia are built for large enterprises, but smaller organizations can start with a limited scope and extend their strategy progressively.
Yes. Jahia defines itself as "head-optional": the personalization engine is available in both traditional CMS and headless mode via GraphQL API.
Every organization chooses the architecture that fits its technical constraints.