Three ways CIOs can work with CMOs to transform digital marketing

Information Age

Digital marketing technologies change fast. Every year, businesses face more opportunities and complexities as new web, cloud, social and analytical tools emerge, promising businesses closer relationships with prospects, customers and partners alike. 

According to Gartner, the public cloud services market alone is expected to reach $204 billion in 2016. With the speed of technology today, there has never been such a scary and yet exciting time to be in business.

To win in the competitive digital era, businesses now require a combination of both technical and creative agility to delight customers at every touch point with the brand. This significant goal requires pushing away the perception of the CIO as solely tech-focused and inflexible and the CMO as purely marketing-focused and 'fluffy.'

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