Q&A: Why now is the time for CMOs to partner with CIOs

ITProPortal

We recently caught up with Elie Auvray, CEO, Jahia to discuss his predictions for the digital experience management market in 2016 and why now is the time for CMOs to partner with CIOs to focus on the entire customer journey and the entire customer experience.

1) What are your predictions for the digital experience management market in 2016?

We are at the dawn of a new wave in digital experience that is fundamentally changing everything. The explosion of big data and the Internet of Things means that brands have unprecedented amounts of data that they can analyse to get deep customer insights. However, a series of high-profile data breaches has started to reverse this trend. Today’s consumers are very aware of the information that is available about them and the threats that exist to their digital lives. As a result, brands need to understand that the customer is king. Over the next year, the digital experience management market will evolve to support brands in holding a successful conversation with customers by ensuring that each touchpoint is contextualised, integrated and respectful of customers’ privacy .

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