Why we should embrace the human element of digital marketing

Marketing Tech

The term “digital marketing” may seem like a recent development. However, with digital marketing increasingly becoming a heavily data-focused discipline, it has already evolved through three distinct ‘waves’ of consumer online experiences.

The first wave saw the movement from physical materials (business cards, brochures) to the digital (a website).

The second wave focused on consumers getting direct access to brands through mediums such as social media. While the third wave focuses on the full customer experience across all channels, whether digital or not...

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