On driving digital leadership: the ‘Disruptor CMO’

Fourth Source

Digital enterprise transformation is changing the way that marketers are reaching customers. The new digital marketing world requires a strategic, integrated approach that considers how all internal teams, systems and workflows work together to meet the customer on their terms.
A holistic perspective of the customer journey and organizational targets, combined with vision and the willingness to shake the status quo, can drive digital leadership for the entire organization. In other words, it is a day in the life of the ‘new’ Disruptor CMO.

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