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Gamification is a fun new trend that is merging the benefits of social media with gaming experiences to entice users to share and collaborate more. When it is well implemented, it can make a real difference, at least in the short term, to a platform’s success. But of course there are also pitfalls, and this article looks at a good and a bad experience of gamification to go over some of the issues that may need considering before introducing gamification on a public web site or a company intranet.

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