How to Avoid Botching your New Website Launch

There are countless horror stories about big businesses and governments launching new websites that are either poorly designed or suffer from serious technical flaws. In the best case scenario, a poorly managed website launch merely opens an organisation up to some ridicule. However, in some cases a bad website launch can have a devastating impact on a business’s bottom line. Recently, Marks & Spencer reported that technical flaws with its new website were partly to blame for a fall in profits. With the stakes so high, businesses should undertake every technique they can to mitigate the risk of putting together a flawed website.
 

How to Avoid Botching your New Website Launch