What I learned about content from music festivals

Summer is the time of outdoor music festivals, which used to mostly be about gatherings that are organized around musicians and drinks, disconnecting from the harsh realities of day to day life. But modern festivals have evolved with new technologies, and nowadays they also generate lots of buzz using multimedia content and blogs, as well as on social medias such as Facebook, Twitter and now even Vine. As a festival lasts only a few days at most, all of this content is produced, published and promoted in a very short amount of time, and can quickly generate an information overload that may actually cause problems for content consumers. As I return from one of Europe’s leading festivals held in Switzerland, I cannot help but think about what I have learned from the experience in terms of content producing, managing and publishing.

Read More