Paywalls: earn your customers' trust, don't force it !

These days, paywalls are appearing here and there, and are the latest experiment in ways to build revenue streams for content providers such as newspapers and magazines. The offerings may vary, often providing a limited amount of free views per month and then asking you to subscribe to get more. For publishers, the challenge when setting up paywalls is to make sure they’ll help build a long lasting relationship with customers instead of trying to make a quick buck and loose the customer’s trust.

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