Customer Experience is Your ONLY Differentiator. You're About To Be Rewarded or Punished.


Lately I have been digging deep into what sets companies apart these days. In an age where you can launch any product or service you can dream up with surprisingly little cash, you can rule out historical concepts around "speed to market", "cost efficiency" and "uniqueness". When it comes right down to it, the only point of differentiation left today is the customer experience itself.

I recently had an incredible interview with Kevin Cochrane, who is the CMO of Jahia, a digital experience management provider. He is also a member of the board at Digital Clarity Group and, previously, he was CMO at OpenText and former VP of Enterprise Marketing at Adobe. I encourage you to watch the entire interview on YouTube...

Read More