Summary: Digital transformation–the reinvention of an organization through the use of digital technology to improve performance–is a priority for many businesses these days. Why is it so important to the modern business? In this article, we answer that question and explain a few benefits that digital transformation can offer to your business.

Digital Transformation is a hot topic these days. We see it all over the press, and there’s no shortage of articles on the subject. Talk to most analysts, and they’ll tell you it’s a top CIO priority.

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“While the true objective of digital enterprise transformation is clear – the ability to deliver a unified, omni-channel and, ideally, extraordinary customer experience – the goal is to attain frictionless enterprise,” explains Lynn Scheurell, Director of Content Marketing at Jahia. “In the past, friction was caused by time, distance and lack of information; technology has resolved that friction. To become frictionless today means disrupting the status quo, eliminating what exists ‘because it’s the way it’s always been done’, fostering a corporate culture that is aligned with customer-centric focus and core values, and possibly even redefining business models to adapt to the changing marketplace.”