Nearly three in four customers use self-service. Only one issue in seven gets fully resolved there. The problem lies less in complex requests than in content and journeys that ignore the customer's own situation.
Registration and authentication steps are a big concern for visitors who have to create a new login and password that they will have to remember. The experience can even get worse when visitors are using their mobile : having to type in their password twice, switch to their email application to confirm their subscription. The complexity of this system often leads to a loss of potential visitors and customers. Using a social login featurereduces registration and authentication to a single click at best and makes the overall experience much easier.
In this post, we will give a little context about the notion of headless CMS, and then illustrate how Jahia’s Digital Experience Manager (DX) and Marketing Factory products can already be used as Headless products.
Performance: sizing the Jackrabbit bundle cache properly. Read our technical blog to get the latest information and full insight about Jahia technologies.
Make no mistake - digital marketing in today’s omni-everything market is as challenging as it is promising. Marketing funnels are now swipes. Business happens globally on a 24/7/365 (at all hours) basis. Customers expect personalized, relevant content in the way they are searching for it - on their preferred devices (which may change), real-time and geographically appropriate.
Digital marketing has evolved; we are now in the seventh generation. No longer is digital marketing a matter of web content management systems or even web experience management with basic analytics. Today’s savvy leaders in digital enterprise know that it is about managing the entire set of interactions a customer has over the course of their lifespan with a brand.