BNP Paribas Securities Services

Redesign a website in 9 months

We have implemented the Group’s customer-centric strategy with the new site, which was completed in only nine months.

– Julie Pourfilet, Head of Digital Development

logo

BNP Paribas Securities Services is a leading multi-asset service provider in more than 90 markets, with local expertise in 34 countries around the world. A wholly-owned subsidiary of the BNP Paribas Group, it is one of the highest-rated asset servicing banks in the industry. BNP Paribas Securities Services has over $2 billion in assets under administration and $9 billion in assets under custody.

Objectives

Customer-centric website: it must be content-rich, with localization and multilingual capabilities to address the specific needs of certain markets.
Stand out in a competitive international environment and in a market with a long purchasing cycle.
Generate qualified B2B leads

23k

sessions/month

19k

visitors/month

+500

managed pages

Solutions

BNP Paribas Securities Services website redesign in 9 months: from user journey mapping to technical deployment of the new site with fully revamped graphics and content. This redesign made it possible to bring the site in line with the brand identity and customer-centric strategy of the BNP Paribas Group.
Fully autonomous teams: can publish content on the site efficiently, using templates optimized for organic SEO and user experience.
Reusable templates and other useful tools: customizable URLs and translation feature, the digital team was able to accomplish an amazing feat by completing this website in record time.
Integration capabilities: the website communicates with other applications in different environments.
A digital team that is now focusing on the customer journey personalization possibilities: “Our new site allows us to move towards Account-Based Marketing: a strategy in which campaigns will be personalized for each customer account.” Julie Pourfilet / Head of Digital Development
Integration partner: Smile, “We chose Jahia based on the recommendation of our integrator. The platform met all of our requirements.” Julie Pourfilet / Head of Digital Development