1. Content governance
To avoid content inconsistency and secure its digital ecosystem, Arkema relies on a well-defined management structure.
- Structured organization: A model combining centralization of corporate content and local management of Business Units.
- Granular roles and permissions: Precise definition of access to guarantee control over publications.
- Validation workflows: A system that enables local teams to create content while respecting centralized governance.
2. Content centralization
Arkema uses a Content Hub to centralize and share content across multiple websites, ensuring consistent, optimized distribution.
- Single Source of Truth (SSOT): A single repository to avoid duplication and ensure up-to-date information.
- Easy sharing: Use Jahia's "Paste with reference" functionality to display content on multiple sites without recreating it.
- Time savings: Faster page layout and online publishing than with the old CMS.
3. Advanced multilingual management
Arkema doesn't just translate its content: each Business Unit manages its languages according to its target markets.
- Flexible approach: Some BUs translate only into Chinese and Japanese, depending on their sales scope.
- Simplified translations: Thanks to Jahia's native functionalities and the integration of DeepL.
- Optimized processes: No more tedious cutting and pasting, just smoother page layout and translation management.