CMS with personalization engine
Customer Engagement.
Made Better & Simpler.

Jahia DXP empowers marketers to test, evaluate, and optimize every digital interaction.

  • Individualized customer experiences
  • Better conversion rates
  • Personalization and A/B Testing at your fingertips
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Personalization

The right content, for the right audience thanks to a powerful personalization engine.

  • Personalize content items and pages based on built-in real time customer data platform

  • Use rich data set: page views, URL parameters, CRM integration, forms to personalize any interaction

  • Scale your approach with dynamic segments and scoring plans

  • Rely on control groups to measure your ROI

  • Fully available in Headless CMS thanks to our personalized content GraphQL API or in Traditional websites mode

More about Customer Data Management
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A/B testing

Experiment & optimize your websites with A/B Tests

  • A/B test individual content items or full pages

  • Weight traffic allocation for each content variant

  • Fully available in Headless or Traditional mode

  • Analyze conversion rates for each variant, drill down on devices, segments and more

Analytics

Relevant metrics, where you need them

  • Jahia's analytics capabilities deliver relevant metrics and dashboards to digital marketers, while they’re working on their content

  • Get all the metrics you need about your referrers, UTM parameters, geolocation, devices, browsers, site searches, forms and CRM data

  • Benefit from information such as browsing history, profile and session centric data, no tagging plan required

  • Extend data collection and build your custom dashboards to visualize any metrics you need

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They trust us

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Connectivity

Fitting perfectly in your stack!

  • Benefit from our Stackconnect, with more than 1000 no-code connectors, all to industry-leading technologies

  • Plug your CRM (MS dynamic, Salesforce and others) or your Marketing Automation Platform (Marketo, Hubspot and many more) to gather all your information in one place and push or pull data in real time

  • Ensure that your personalization and data management leverages all the potential of all your data silos

Learn more about integrations
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Unified profiles

Jahia takes the complexity out of data collection and management. Link all of your disparate data silos together with our CDP, to build a 360 view of your customers. Every information, in one place, to build true personalized experiences.

  • Dedicated user profile analytics 360 view

  • Easily review every visitor interactions (clicks, page views, form submissions)

  • Profile consolidation across sessions, from guests to authenticated experiences

Segmentation / Scoring

Break down your audience efficiently

  • Rich segments and scoring plans, combining behavioral, contextual, declarative, socio-demographic and integrations data

  • Real time segment update

  • Leverage scoring plans to define affinities between visitors and offers, to display best matching content

  • Push the right marketing message to your target audience at the right time

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Maintain Trust

With Built-in Consent Management

From GDPR to CCPA and beyond, Jahia DXP is designed to help you respect consumers' personal data protection rules and stay compliant with the latest in data privacy laws.

These capabilities extend out to all of the Jahia platform, including forms, social logins, and more.

Learn more about privacy & compliance

Discover the power of simpler

Go hands-on with the most flexible DXP technology on the market.

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Start a free trial of the Jahia CMS

Answers to your questions about CMS Personalization

Content personalization involves displaying different content for different users of your website. This personalization can be based on their browsing data, as well as on all the user data available in your marketing, sales and administrative tools... All this is gathered in our personnalization engine to create personalized experiences.

The term DXP (Digital Experience Platform) is generally used to designate a CMS with a personalization engine. In other words, a website with content personalization functionalities.

Jahia is one of the most advanced solutions on the market in this respect, so we can provide examples of brands using content personalization to create personalized experiences to various degrees.

Better still, we can offer you a personalized demonstration of the solution. During this meeting, we will use your specific needs to create a customized demonstration environment. This will give you a better understanding of the potential associated with integrating content personalization into a Content Management System (CMS).

Book a personalized demo

Content personalization can be implemented within a headless CMS. Jahia defines itself as “head-optional”, so we offer our solution with integrated personalization engine both as a headless CMS and as a traditional CMS.

This way, every company has a wide choice in terms of technology and framework, but also in terms of how they manage their websites.

A content personalization strategy can be implemented by any organization, whatever its size.
However, CMS with personalization features (or Digital Experience Platforms) are often better suited to larger companies.

Moreover, implementing a content personalization strategy requires a well-structured marketing and content department, which is less common in smaller organizations. What's needed is a marketing team capable of identifying the most relevant information to deliver truly meaningful personalized experiences, and of designing the personalization strategy. You need a content team capable of producing all the necessary content. And, depending on the configuration of your website, you may need technical teams (developers) to help implement the content.

Nevertheless, brands wishing to experiment with content personalization on a small scale can do so by connecting personalization or AB testing tools to their website.

Personalizing content in your CMS will make a real difference to the user experience you offer your visitors. From these personalized experiences, you'll reap benefits such as audience loyalty (users who return to your website more often), or a lower bounce rate. But it's on your conversion rates that personalization in your CMS will have the greatest impact on your business: with a well-thought-out and executed personalization strategy, some Jahia users increase their conversion rates by over 25%.