
Smith Drug Company is a $1 billion B2B pharmaceutical wholesaler serving independent pharmacies, long-term care facilities, and select regional chains. Its core promise is next-day delivery: pharmacies order in the evening, trucks run overnight, and stock is on the shelf by morning.
The company runs two e-commerce platforms. SmithDrug.com is the flagship full-catalog site, covering the Mississippi River to the East Coast from four distribution centers. IntegralRx is a nationwide, generics-only site shipping via UPS. Both are transactional order portals, not brochure sites: 1,000 to 2,000 logged-in pharmacy users place 2,000 to 3,000 orders a day across roughly 20,000 SKUs, in a regulated environment (DEA verification, state licensing, partial HIPAA).
If a portal is down between 5 and 8 PM, when pharmacies close and submit their final orders, customers simply route the order to another wholesaler and the sale is lost.

