Case Study


MAAF is a French insurance company created in 1950. It currently insures more than 3.8 million people in France and counts 5,800 employees. A part of the Covéa Group along with other insurance companies, the mutual group is France’s leading property and liability insurer.

MAAF places the satisfaction of its customers at the heart of its corporate strategy. New consumption patterns and digital trends are driving the insurer to overhaul its approach with customers.


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