DXP Features

Deliver relevant experiences to every visitor, in real time.

• Personalization management UI
• Persona creation
• Tailor experiences based on user context and demographics
• Hyper-personalize content for each profile with real-time behavioral attributes

Fine-tune the performance of every element: page layouts, content, recommendations and CTAs.

• Traffic allocation and distribution
• Define control variant
• Quantitative analysis of conversions
• Analyze performance of each variant by audience properties
• Automatically promote the most successful variant

Measure and analyze results with built-in analytics and reporting.

• Default events
• Define new event types
• Conversion tracking
• Site goals report
• Campaign goals tracking and reporting
• Funnel visualization
• Performance analysis of optimization tests, campaigns and goals
• Quantitative analysis of optimization tests, campaigns and goals

Build forms that convert and connect data to your existing tools.

Form builder

• Single dashboard for all forms
• Library of ready-made responsive templates
• Import/export form templates
• Custom drag-and-drop form builder
• 10+ default field types
• Form completion progress bars

Advanced capabilities

• File attachments
• Frontend and server-side validators
• Multi-step, multi-language and multi-conditional forms
• Share forms across pages or sites

Data management

• Isolated form data storage
• Import/export in JSON, CSV and other formats
• Integrated reporting and analytics: monitor performance and set KPIs
• Dynamic tables for data analysis

Use collected form data for scoring, personalization, optimization and data analysis to improve the digital experience.

• Automated collection and mapping of form values to profiles stored in your integrated CDP
• Create new profiles with form data
• Prefill or hide form fields with known data
• Progressive profiling for forms

Build and manage audiences for effective lead generation.

• Powerful conditions builder
• Inherit other segments, use lead scoring conditions for segmentation
• Share segments and lists across websites
• Detailed audience counts updated in real time

Get to know your visitors better with each interaction.

• Automatic profile ID generation for each new visitor
• Persistent, consolidated profiles for progressive profiling
• Overview of all profile properties, goals and interests per visitor
• Edit profile properties (create, classify, reorder)
• Interest tags
• Define scoring plans using complex conditions
• Profile score modification
• Reuse segmentation conditions for lead scoring

Collect and store all user interaction data in your integrated Apache Unomi-based CDP to build and enrich user profiles.

• Behavioral data (browsing history, CTAs clicked, downloads, videos watched)
• Contextual data (location, device, age, gender, referrers)
• Forms, searches and logins
• Social logins (LinkedIn, Facebook, etc.)

Privacy by design: all the features you need to stay compliant.

• Consent manager: collect and store visitor consent, declare new consent types
• Right of access ("Download my profile" option)
• Right to be forgotten ("Anonymize profile" option)
• Anonymize behavioral data ("Delete and stop tracking my browsing data" option)
• User privacy management tools (privacy manager, personalized carousel, personalized slider, "Not You" button)

Extend Jahia DXP and connect it to your existing ecosystem.

• Plug-in framework for third-party data sources (CRM, marketing automation, business intelligence, DMP, analytics, flat files)
• Native Salesforce integration: push or pull data (leads, contacts)
• Rules engine
• Personalization API (headless)
• 250+ out-of-the-box connectors
• Import/export profiles from and to CSV files