With 2018’s General Data Protection Regulation, or GDPR, companies need to be more transparent about how they are collecting, managing, and using the data of their customers, in both the EU and beyond. This has created a number of new challenges focused around data privacy, portability, defining consent, and customer rights. The risk of non-compliance is severe - alienation of customers, financial and reputational damage for the company, and potentially falling further behind as more countries and territories adopt similar legislation.
These challenges, however, are often a result of inefficient data management coupled with an underdeveloped, or even nonexistent, action plan to directly address the needs set forth by GDPR. This is only exacerbated by technology that is unable to assist in either of these areas.