Data privacy is the new norm, without which you risk alienating customers and placing your organization in jeopardy. 2018’s General Data Protection Regulation, or GDPR, was just the start. Companies must be more transparent about how they collect, manage and use all customer data, not just for those in the EU. Challenges include data privacy, portability, defining consent and customer rights. Many organizations struggle to handle all of this at scale.
Inefficient data management coupled with inflexible technology to which compliance was added versus designed-in from the ground up, worsen the challenges of compliance for many organizations.