Personalized content with GraphQL – Webinar

Personalized Content with Jahia et GraphQL

Watch Tony Stark leverage GraphQL to personalize a PWA

Have you heard the one about the genius, billionaire, playboy, philanthropist AND headless developer? In order to protect the online community from barren websites, robust and easily accessible content is imperative. Watch as expert developer, Tony Stark, personalizes content within a React application by harnessing the power of GraphQL and Jahia’s Content Repository in this on-demand webinar.

As the story goes, customer experience is enhanced through personalization but it’s not always easy to implement. GraphQL coupled with a headless CMS enables business users, at Stark Industries, to build unique customer journeys by presenting relevant content for every visitor in real-time.

Explore the capabilities and benefits of GraphQL and headless CMS, with host Evan LeCompte, Sales Engineer at Jahia (and recent Avengers fan), in this webinar. He takes a deep dive into core concepts, such as:

React
GraphQL
Jahia DXP

What the video shows

The video presents how a modern Digital Experience Platform brings together content, data, personalization, and integrations to deliver tailored experiences at scale.

It demonstrates:

How content management, customer data, personalization, and integrations work together in a single platform
How personalization is driven by user profiles and behavioral data, even for anonymous visitors
How dynamic content variants adapt in real time based on profile attributes and business rules
How a headless CMS exposes content through APIs for use across multiple channels
How GraphQL enables flexible, efficient data access with fewer API calls and better performance

The video also showcases how personalization rules, profile attributes, and content variants can be configured without front-end changes.

Why it matters

This approach enables organizations to deliver more relevant, scalable, and future-proof digital experiences.

It helps teams:

Break down silos between content, data, and personalization
Deliver consistent, personalized experiences across all channels
Improve performance and agility through headless and API-first architectures
Personalize experiences for both known and anonymous users
Support multiple front-end frameworks without locking teams into a single technology

By combining modern standards like GraphQL with advanced personalization capabilities, teams can accelerate time to market while improving engagement, conversion, and customer loyalty.