Customer data & DXP strategy – Webinar

Customer Data's Critical Impact on the DXP Landscape

Customer data, digital experiences, personalization are just a few of the hottest topics today for marketers and technologists. Understanding how to successfully bridge the gap between these topics is critical for your business’ success and the ability to properly collect and use first-party customer data is foundational for your DXP.

Justin Sharaf, Jahia’s VP of Marketing presents alongside Forrester Senior Analyst, Joe Cicman to assess the importance of data as part of your DXP and discuss tangible ways to optimize DXP and data strategies to align with your business goals.

In this webinar we will discuss:

Customer data management and customer analytics as part of your DXP
The importance of first-party data and a Customer Data Platform (CDP) in your DXP
The role of data automation in your DX stack
Why a DXP is crucial for more complex projects like portals

What the video shows

The video explains why customer data is the foundation of effective Digital Experience Platforms.

It shows:

How a DXP builds a 360° customer view by combining first-, second-, and third-party data
How behavioral, declarative, and contextual data are unified into rich customer profiles
How bidirectional, real-time integrations connect the DXP with CRM, ERP, and marketing systems
How dynamic segmentation and scoring are maintained in real time
How customer data flows continuously across systems to support personalization and orchestration

The video also presents a modern DXP architecture based on modular, API-first services that support scalability and long-term evolution.

Why it matters

This approach enables organizations to turn customer data into measurable business growth.

It helps teams:

Deliver more relevant, personalized experiences across all touchpoints
Improve targeting accuracy and campaign ROI through real-time segmentation
Reduce data silos by synchronizing customer information across systems
Support continuous innovation with flexible, API-first architectures
Align marketing, IT, and business teams around shared data and metrics

By combining integrated data, dynamic segmentation, and a unified architecture, organizations can scale personalization, improve operational efficiency, and drive sustained growth.