Align marketing & IT for digital performance – Webinar

The New Corporate Power Couple: CMOs + CIOs

Technology is everywhere these days. Marketers are tasked with choosing from over 7,000 marketing technology options for revenue growth and customer retention, while IT is in charge of mitigating risk across the many disparate technologies being implemented across the organization. What could possibly go wrong?

Join CMSWire, Maureen Jann, a chief marketing strategist and specialist in the crossover between marketing and IT at NeoLuxe Marketing, along with Justin Sharaf, Vice President of Marketing at Jahia, for a talk through the pitfalls and opportunities that live in the space between Marketing, Martech, and IT.

In this talk we discuss:

How CMO/CIO friction or harmony impacts the customer experience
IT’s important role in digital marketing
The business value of a shared data ownership model
The criticality of elegant integrations for both IT and Marketing

What the video shows

The video explores the critical role of alignment between marketing and IT teams in delivering effective, data-driven digital experiences.

It shows:

Why data management across departments is one of the biggest challenges for organizations
How customer data is often collected in silos, leading to inconsistent experiences
The importance of shared data ownership between marketing and IT
How early IT involvement in marketing projects helps prevent delays and resource bottlenecks
How low-code and no-code integration tools enable secure, well-documented data flows

The video also highlights practical collaboration models, including shared planning, documentation, and continuous communication between teams.

Why it matters

Strong collaboration between marketing and IT directly impacts customer experience, operational efficiency, and business performance.

It helps organizations:

Break down data silos and ensure a consistent customer view across systems
Balance agility and compliance through clear security, privacy, and governance rules
Reduce risks associated with Shadow IT and undocumented integrations
Improve time to market by involving IT early and planning resources effectively
Increase ROI from marketing technologies through better adoption and coordination

By establishing shared ownership, clear governance, and continuous collaboration, organizations create a more resilient and high-performing digital ecosystem.