The New Corporate Power Couple: CMOs + CIOs
Technology is everywhere these days. Marketers are tasked with choosing from over 7,000 marketing technology options for revenue growth and customer retention, while IT is in charge of mitigating risk across the many disparate technologies being implemented across the organization. What could possibly go wrong?
Join CMSWire, Maureen Jann, a chief marketing strategist and specialist in the crossover between marketing and IT at NeoLuxe Marketing, along with Justin Sharaf, Vice President of Marketing at Jahia, for a talk through the pitfalls and opportunities that live in the space between Marketing, Martech, and IT.
In this talk we discuss:
How CMO/CIO friction or harmony impacts the customer experience
IT’s important role in digital marketing
The business value of a shared data ownership model
The criticality of elegant integrations for both IT and Marketing