Ben & Jerry's

Launch new websites, and support evolving digital marketing priorities

Leveraging Jahia’s multi-site, multi-language, cloud and mobile capabilities, along with Avantia’s sharp expertise on the platform, we are proud of our accomplishment. Ben & Jerry’s has been the fastest digital rollout among Unilever brands.

– Jim Keyt, Director of Digital Services Unilever

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Loved by fans around the world for both its creative ice cream flavors and its commitment to social activism, Ben & Jerry’s also stands at the forefront of digital innovation. With 30 websites in 20 languages, supporting a business that encompasses 577 global scoop shops in addition to its ubiquitous presence in grocery stores worldwide, Ben & Jerry’s strives to make the world a better place through an actively supported, sustainable supply chain and sophisticated digital strategy.

Objectives

A global web platform that can align all global websites.
Blend global and local digital campaigns, social activism and product promotions into meaningful content for its local audiences, in sync with offline campaigns.
Keep pace with rapidly changing technologies, launch new websites on time, update content easily and support evolving digital marketing priorities.

30

worldwide websites

10+

apps in Ben & Jerry’s DXP stack

130%

web traffic increase per year

Solutions

Easy-to-use CMS with multi-site and multi-language management capabilities: the company can easily adapt its websites to each country it serves, in its native language, while ensuring a consistent global brand.
User-friendly and fast infrastructure: “Our marketing team can update content on a daily basis, something that would be difficult to do on other platforms”
Integrations: 10 apps have been integrated into their DXP Stack, powered by Jahia, from email marketing to CRM, analytics, user ratings and reviews, location and mapping services, to advocacy software.
Flexibility: “With Jahia, we have the ability to pull out applications and plug new ones in as something becomes legacy or new capabilities come up. We are not stuck, needing to wait till we can change everything in one fell swoop. Instead, we can switch out smaller pieces in the stack.”