Efficy

Efficy is a leading independent European provider of CRM and marketing-automation software, delivered as a flexible SaaS platform. Its CRM covers contact management, sales pipeline and opportunity management, task management and document management, while the integrated APSIS marketing platform adds marketing automation, email marketing, multi-channel campaign management, lead generation, on-site personalization and e-signature.

Partner typeTechnology

Who they are

Efficy

Efficy was founded in 2005 and is headquartered in Brussels, Belgium (Evere). The group employs more than 450 people across over 15 European countries, serves 9,000+ clients and generated around €70M in revenue as of 2023. Notable clients referenced include Belfius, BNP Paribas, Fortuneo, Kinepolis, La Redoute and Geneva Tourism. Private-equity firm Seven2 (formerly Apax Partners) holds a significant stake alongside the founders and Fortino Capital, backing a buy-and-build growth strategy. Its stated ambition is to be the leading independent European CRM player.

What they do

Areas of expertise

Efficy is a leading independent European provider of CRM and marketing-automation software, delivered as a flexible SaaS platform.
Its CRM covers contact management, sales pipeline and opportunity management, task management and document management, while the integrated APSIS marketing platform adds marketing automation, email marketing, multi-channel campaign management, lead generation, on-site personalization and e-signature.
Designed as a one-stop shop adaptable to organizations of all sizes, Efficy has expanded its portfolio through acquisitions such as INES CRM, APSIS, PerfectView, webCRM, SumaCRM and E-Deal.
It serves sectors including banking, insurance, tourism and transport, retail and legal services.

The Jahia partnership

How they partner with Jahia

Efficy and Jahia formed a strategic technology partnership. The integration connects Efficy's CRM data — contacts, segments, interaction history and preferences — to web portals and sites built on Jahia's DXP, so that content, services and navigation adapt to each user's profile in real time. They both share an emphasis on data sovereignty and GDPR compliance: organizations personalize customer, member and user journeys while keeping full control of their data inside a European ecosystem. It targets data-sensitive sectors like public administration, insurance, mutual-insurance (mutuelles) and social-housing organizations.

Level

Strategic partner

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