Seizing the Digital Experience Opportunity
In a world where customer experience has become the main driver of success, organizations need to ensure their marketing and IT functions are working in harmony.
Our new report explores how the right digital experience platform (DXP) can play a pivotal role in helping to bridge the gap.
Read and discover how :
- To nurture a better marketing and IT relationship
- Culture and process are essential for success
- The right technology can support collaboration