CMS integration in your digital stack – Webinar

How does your CMS fit in your digital experience stack ?

Digital marketing and IT budgets for customer experience management technology have never been so high. Yet evaluating how a new CMS or DXP will fit into the rest of the marketing stack can be quite challenging. CRM, analytics, marketing automation, search, personalization, PIM, DAM, and translation solutions – to name a few – need to be integrated in very different ways, and the answer to "Do you have an integration for X?" must go way beyond a simple yes or no.

In this webinar, Tony White, Founder of ARS Logica and Romain Gauthier, Product Manager at Jahia discuss:

real-world martech integration use cases to watch out for
strategies for evaluating the potential contribution of individual martech components to overall digital marketing goals

What the video shows

The video explains how a Digital Experience Platform is structured and why integration and data orchestration are critical to delivering advanced digital experiences.

It shows:

How a DXP is organized around three core capability areas: creation, infrastructure, and delivery
How personalization, including AI-driven capabilities, adapts experiences across regions, languages, and devices
How strong integration between CMS, DAM, PIM, CRM, and marketing platforms enables rich, consistent experiences
How advanced search and analytics tools improve relevance, usability, and conversion rates
How open APIs support real-time data exchange and system interoperability

The video also highlights the role of customer data platforms (CDPs) in managing real-time customer data for both anonymous and authenticated experiences.

Why it matters

A well-architected DXP enables organizations to scale personalization while maintaining flexibility and control.

It helps teams:

Deliver coherent, personalized experiences across all digital touchpoints
Reduce fragmentation by integrating content, data, and assets into a unified platform
Optimize conversion through better search, analytics, and insight-driven decisions
Avoid vendor lock-in through open, API-driven architectures
Build a future-proof foundation that evolves with customer expectations and technology

By combining modular capabilities, strong integrations, and real-time data management, a DXP supports long-term digital performance and continuous innovation.