React PWA Demo

In this video we take a look at Viagem - they’re a travel & activities provider looking to profile their users in order to pitch them personalized experience packages.

They’ve created a new React PWA that acts as an introductory digital touchpoint to the Viagem brand, it’s designed as a prospecting tool to give a consumer a taste of the Viagem with the ultimate goal of getting them to provide their contact details.

What the video shows

The video demonstrates how a progressive user profiling approach enables personalized experiences from the very first interaction.

It shows how:

  • A PWA captures user events and properties to build dynamic user profiles
  • User interests evolve over time based on behavior and interactions
  • Profiles are enriched progressively without requiring personal data upfront
  • Content and recommendations adapt automatically according to user interests
  • Behavioral data collected in the application is reused across digital touchpoints

The video also illustrates how consent management, integrations, and analytics are embedded into the platform to support scalable personalization.

Why it matters

This approach allows organizations to deliver relevant, compliant, and scalable personalization across all digital channels.

It helps teams:

  • Personalize experiences from the first visit while minimizing user friction
  • Build accurate, evolving user profiles that improve segmentation and targeting
  • Ensure GDPR compliance through transparent and revocable consent management
  • Connect data across hundreds of tools to maintain consistency across channels
  • Use behavioral insights to optimize content, engagement, and conversion

By combining progressive profiling, rapid integrations, and continuous personalization, teams strengthen customer relationships and support long-term business growth.