Personalization et experimentation overview

Deliver more relevant digital experiences by leveraging real-time visitor data.

This solution enables marketers to analyze behavior, segment audiences, personalize content, and run A/B tests directly within the CMS, helping teams continuously optimize engagement and performance across the customer journey.

What the video shows

The video provides a visual overview of how visitor data can be used to improve digital experiences directly within the CMS.

It shows how marketers can:

  • Access visitor insights and activity data
  • Analyze interactions at both visitor and site level
  • Create audience segments and scoring rules
  • Track goals and campaigns
  • Run A/B tests and personalize content

The interface highlights how these capabilities are embedded into the content creation workflow, making it easy to act on data without switching tools.

Why it matters

By combining data collection, analytics, and personalization, this solution helps teams deliver more relevant and engaging experiences.

It enables organizations to:

  • Better understand both known and anonymous visitors
  • Personalize content based on real behavior and profiles
  • Continuously optimize performance through experimentation
  • Measure the impact of marketing actions with clear metrics
  • Connect visitor data with external systems such as CRM and analytics tools

This approach empowers marketing teams to move from intuition-based decisions to continuous, data-driven optimization.