Salesforce bidirectional integration

Leverage Marketing Factory progressive profiling directly into Salesforce

Salesforce Connector

Marketing Factory provides a bidirectional Salesforce integration which allows to create / update a lead in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce.

This integration is based on the new Marketing Factory “Rules” feature. It allows marketers to use any event (session start, login, goal reach, score in a given scoring plan) captured on the platform to trigger an action. It’s now possible for any integrator to build a new action and extend the product to integrate in real time with other marketing technology vendors.

The Salesforce integration in action

With this 10-minute video, you will discover how this bi-directional integration works and how to leverage it.

If you need more information about it, do not hesitate to reach out via the contact section at the bottom of the page.

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