jExperience Features

Explore the tools available to help you create personalized digital experiences, simpler, faster.

Digital Experience Management


Personalize content items or full pages in real time.

  • Personalization management UI
  • Persona creation
  • Tailor experience based on user context and demographics 
  • Hyper-personalize content for each profile with real-time behavioral attributes 

A/B testing and optimization

Fine tune the performance of everything – from page layout, to content, recommendations, and CTAs.

  • Traffic allocation and distribution
  • Define control variant
  • Quantitative analysis of conversions
  • Analyze performance of each variant by audience properties
  • Automatically promote the most successful variant

Goal and conversion management

Measure and analyze results with built-in analytics and reporting.

  • Default events
  • Define new event types
  • Conversion tracking 
  • Site goals report
  • Campaign goals tracking and reporting
  • Funnel visualization 
  • Performance analysis of optimization test, campaign and goal
  • Quantitative analysis of optimization test, campaign and goal

Forms management

Create forms that convert and share the data easily with your other apps.

  • One dashboard to manage all your forms
  • Library of ready-made, responsive form templates
  • Import/export form templates
  • Custom form builder 
  • Drag-and-drop form fields
  • 10+ default form fields
  • Form completion progress bars
  • Attach files to forms
  • Frontend and server side validators
  • Separated form data storage and structure
  • Import/export form data in JSON format to CSV and other applications 
  • Plug and play components to set validation rules, build multi-step, multi-language, multi-conditional forms
  • Share form across several pages or sites
  • Multiple reporting views
  • Integrated reporting and analytics – monitor form performance, set KPIs
  • Dynamic tables for data analysis

Customer engagement (advanced form features)

Use collected form data for scoring, personalization, optimization and data analysis to improve the digital experience.

  • Automated collection and mapping of form values to profiles stored in your integrated CDP
  • Create new profiles with form data
  • Prefill or hide form fields with known data
  • Progressive profiling for forms

Customer Data Platform

List management and dynamic segmentation

Capabilities for effective lead generation.

  • Powerful conditions builder
  • Inherit other segments, use lead scoring conditions for segmentation
  • Share segments and lists across websites
  • Detailed audience counts updated in real time

Profile management, progressive profiling, scoring plans

Get to know your visitor better with each interaction.

  • Automatic profile ID generation for each new visitor detected
  • Persistent, consolidated profiles for progressive profiling
  • Overview of all profile properties, goals and interests of each visitor
  • Edit profile properties (create, classify, reorder)
  • Interest tags
  • Define scoring plans using complex conditions
  • Profile score modification
  • Reuse segmentation conditions for lead scoring

Data collection

Collect and store all user interaction data in your integrated Apache Unomi-based CDP to build and enrich your user profiles.

  • Behavioral data (browsing history, CTAs clicked, downloads, videos watched)
  • Contextual data (location, device, age, gender, referrers)
  • Forms, searches and logins
  • Social logins (LinkedIn, Facebook, etc.)

Consent management and GDPR-related capabilities

With privacy by design, jExperience comes with all the required features to ensure compliance.

  • Consent manager – ask for and store visitor consent, declare new consent types
  • Right of access (“Download my profile” option)
  • Right to be forgotten (“Anonymize profile” option)
  • Anonymize behavioral data (“Delete and stop tracking my browsing data” option)
  • User privacy management tools (privacy manager, personalized carousel, personalized slider, “Not You” button)

Extensibility and integrations

Add functionalities, export your customer data and pull content from external sources.

  • Plug-in framework for third party data source (CRM systems, marketing automation software, business intelligence apps, DMP, analytics, flat files)
  • Native Salesforce integration to push or pull data (leads, contacts)
  • Rules engine 
  • Personalization API (headless)
  • 250+ out-of-the-box connectors
  • Import/export profiles from and to CSV files
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