Objectives
The Covéa group offers a wide portfolio of insurance products for both individuals
and businesses, all in extremely competitive industries including car insurance, home insurance, and school insurance. As such, innovative customer experiences are paramount. That means they must be modern and fully integrated with legacy applications.
Additionally, Covéa must preserve the strong identity of its three brands - MMA, MAAF and GMF - all of which have their own distinctive positioning. Although Covéa has undertaken a strategy to pool its internal resources, each brand must retain its specific voice and identity, especially online.