How does your CMS fit in your digital experience stack ?
Digital marketing and IT budgets for customer experience management technology have never been so high. Yet evaluating how a new CMS or DXP will fit into the rest of the marketing stack can be quite challenging. CRM, analytics, marketing automation, search, personalization, PIM, DAM, and translation solutions – to name a few – need to be integrated in very different ways, and the answer to "Do you have an integration for X?" must go way beyond a simple yes or no.
In this webinar, Tony White, Founder of ARS Logica and Romain Gauthier, Product Manager at Jahia discuss:
- real-world martech integration use cases to watch out for
- strategies for evaluating the potential contribution of individual martech components to overall digital marketing goals