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MARKETO AND JAHIA FOR MARKETERS

 

Unified Digital Engagement And Digital Experience For Personalized Customer Experiences

To Drive Revenue, Retention And Brand Loyalty

what is it?

In today’s business landscape, brands must have agility in innovating the digital customer experience for sustainable competitive advantage through one-to-one customer relationships built on trust and authenticity.

We decided to bring together the best of both worlds (Marketing Automation and Digital Experience Management)  to give marketers a very concise and integrated set of digital business tools.

Our integration focuses on the digital worker by making it easier to accomplish marketing automation by limiting the amount of systems they need to access and by using interfaces they already know.


benefits

 

Section 2

Jahia empowers MARKETERS to drive customer loyalty and lifetime value with personalized digital experiences from initial acquIsition to on-going customer success. 

Maximize Customer Proftability and RevenuePersonalization Builds Long-Term Customer Relationships

Personalization is more than targeting a single banner image on the home page and is essential for building long-term customer relationships, brand loyalty and more frequent and higher-dollar value repeat purchases. Jahia’s technology powers omni-channel digital experiences that learn as the customer engages, across the entire customer lifecycle.

Get More Bang for Your Digital Marketing BuckDrive Higher Conversion

Jahia’s Digital Experience Manager turbo-charges CMO’s digital campaigns with integrated customer analytics, testing and optimization to drive continuous, real-time improvements through omni-channel customer experiences. This drives higher conversion rates with greater revenue potential through targeted cross-sell and upsell — and all at a lower cost of customer acquisition.

Make Every Employee a Brand AmbassadorEmpower and Engage Each Employee

Every customer interaction is a brand moment. The most important customer interactions - and those that determine affinity to your brand — happen in live conversations with employees. Jahia provides a platform for transforming not only digital customer experiences but also employee experiences. Each employee is engaged and empowered to provide optimal personalized service which translates into trusted 1:1 brand relationships.

Claim Competitive Advantage Real-Time

CMOs can now easily take control of the customer lifecycle to drive competitive advantage through customer experience.

Jahia's Digital Experience Manager provides CMOs with real-time insights and agility to ensure all digital touchpoints and employee interactions are brand moments that acquire, retain and monetize customers at higher rates and lower costs than marketplace competitors.

The Internet of Things has changed digital business; today's organizations need to deliver a unified experience through all devices seamlessly. A cohesive digital experience management platform makes the most of all customer touch points and limits the number of necessary systems. 

We decided to bring together the best of both worlds to give marketers a very concise and integrated set of digital business tools that use intuitive interfaces they already know to sync critical assets and content between systems.

 

 

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Integrating Email And Analytics For Dynamic Content

Know and connect with your customers for a 360-degree relationship.

You can write custom emails in Jahia’s Digital Experience Manager (DX) and push them to Marketo in just one click, putting them to work very quickly

 

 

Forms That Connect Data And Experience

Real-time intelligence can be used instantly.

Capture leads and prospects with forms that work in two-way communication; information entered in DX can now be stored in Marketo for real-time data intelligence. Even more, any forms created in Marketo can be inserted into a DX page instantly. 

 

 

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Key Features

 

The Jahia / Marketo Integration

Install one module (Digital Experience Management plug-in) to make use of the integration between DX and Marketo. When the Marketo Module is deployed, the following will be available within Digital Experience Manager:
Panels (Marketo Settings, API, Mail and Form Mapping),
Component (Marketo Forms), and,
Folder (to share digital assets between Marketo and DX).

Mail creation and management

Custom emails are both quick and effective when written directly in Jahia’s Digital Experience Manager (DX) and then shared with Marketo for management.

Forms integration
(bi-directional)

Forms work in both directions for full coverage: information entered in DX can be stored in Marketo and forms created in Marketo can instantly be inserted into a DX page.

Munchkin code & RTP management

Use one interface to input the code for both “Munchkin” and Real-Time Personalization (RTP) so they are dynamically injected in all pages of the DX website.

Manage digital assets / Asset Sync

Manage digital assets and other resources through Asset Sync, our tool to push any asset within a DX manager folder to Marketo, to be directly usable for campaigns or RTP.


Resources

 

Marketo and Jahia Integration

We decided to bring together the best of both worlds to give marketers a very concise and integrated set of digital business tools.

Download Paper

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