Optimize conversion rate, from data collection to advanced personalization
Marketing Factory is an AB testing and personalization software seamlessly integrated with Jahia DX
Optimize. Preview. Real Time.
Marketing Factory is essential for marketers who want to test, fine-tune and optimize the efficiency of their campaigns, landing pages and content. From a centralized interface, they can manage their entire optimization and personalization projects, evaluate them and gain more customers. And all this, without IT involvement.
Built on Jahia’s core platform, Digital Experience Manager, Marketing Factory has been designed to centralize and leverage visitors data to optimize the conversation rate of your websites.
Marketing Factory and Your Martech Stack
Marketing Factory inherits from Jahia's openess DNA
You may have invested in datamart, CRM or more recently DMP and already leverage a lot of data you collected from your visitors and customers. Based on a unique, modern and flexible architecture, Marketing Factory will be able to integrate in real time with any of your existing martech applications and related data.
Powerful personalizations made easy. On 3 axes : socio-demographics, behavioural & context
Create / define your variants from any content, test, measure and optimize
Analytics & Goals
Drill down analytics, giving you smart and in depth insights on what’s working (or not) with your content
“Login with Linkedin” button and fetch visitor’s social data to the profile
Inherit from Jahia DX Features: content, multisite, multilingual, workflows, unified preview
From one single point, define personalized contents to any one of your channels.
Customer Data Platform
Keep your data home. Don't let a third party handle them for you
Form mapping and data collection for scoring, personalization, optimization and data analysis
With Marketing Factory, you could gain in:
Wouldn't you like to optimize conversion rate on each channel?
Wouldn't you like to ensure a consistent message across all channels?
And what if you had the tool to actually reduce your time to market?
Wouldn't you like to reduce your dependence to IT and reduce the number of tools you use?