Track website visitors, including anonymous, to know which tactics bring the best leads so you can optimize your sales strategy. Individually nurture prospects. Pass only qualified leads to Sales.
Orchestrate campaign performance with clear insight. Sophisticated analysis using lifestyle choices builds targeted marketing automation for visitor engagement.
Measure & Optimize:
Great marketing measures and refines profile / lead / campaign information, asset views, internal keywords, etc. Optimize with A/B testing, data drill-down and multi-variant testing.
Landing Pages & Forms & DAM:
No IT skills needed to build landing pages or multi-conditioned forms with plug-and-play components. Digital Assets Management supports robust file administration.
Profiling & Nurturing:
Document visitor interactions to analyze the conversion process. Use built-in functionality to merge duplicate profiles. Solid profiling leads to personalized conversations.
Built for the average marketer, the user interface shows understandable data to create personalized content, offers and landing pages - without IT involvement.
Customers expect relevant communication; real-time data creates dynamic, contextual experiences to compel conversion. Rules can be set based on individual visitor context.
Efficient Content Marketing:
Align your content with customer interest and lifestyle indicators for greater relevance. Content in context is the glue for your customer relationships - be effective!
Leverage (vs. replace) existing infrastructure. Marketing Factory is scalable for big data and cost-effective marketing automation. Aggregate data from external providers easily.
Centralize And Leverage All Customer Data
To Have Relevant Conversations With Customers - Without IT Involvement!
Check It Out!
We have a demo version of Marketing Factory waiting for you.