Forrester Now Tech: Digital Experience Platforms, Q2 2021
Digital experience platforms (DXP) can be used to create, orchestrate, and optimize digital journeys at scale, driving loyalty and brand consistency across digital channels. In order to put these benefits into action, you’ll first need to select from a diverse set of vendors that vary by size, functionality, technical specifications, vertical market focus, and geographic alignment.
Digital experience professionals should use the Forrester Now Tech report to understand the value they can expect from a DXP provider and to select one based on varying factors outlined in this report.
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