CMS vs. DXP: Identifying the Right Platform for the Job
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WCMS (Web Content Management System) and DXP (Digital Experience Platform) are not synonymous tools, though many vendors are quick to use the terms interchangeably.
Understanding the differences between these very different technologies and how each can help support your business operations is key. In this webinar recording we to take a deep dive into the defining features of a Digital Experience Platform (DXP), what they need to provide as a baseline, and how organizations can evolve over time to meet personalization expectations.
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