Customer Data's Critical Impact on the DXP Landscape
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Customer data, digital experiences, and personalization are just a few of the hottest topics today for marketers and technologists.
Jahia’s VP of Marketing, Justin Sharaf, and Joe Cicman, Senior Analyst at Forrester Research, examine how to bridge the gap between these topics, why it’s critical for your business’ success, and why the proper collection and use of first party customer data is foundational for your DXP. They discuss:
✓ Customer data management and customer analytics as part of your DXP
✓ The importance of first-party data and a Customer Data Platform (CDP) in your DXP
✓ The role of data automation in your DX stack
✓ Why a DXP is crucial for more complex projects like portals
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