Case Study

AllianceRx Walgreens Prime

AllianceRx Walgreens Prime – a joint venture between Walgreens and Prime Therapeutics – seeks to ease the lives of patients suffering chronic and life-threatening diseases by providing them with specialty medications more easily.

AllianceRx Walgreens Prime quickly built a strong DX foundation with Jahia’s flexible platform, making it easy to integrate customized applications from both Walgreens and Prime Therapeutics. AllianceRx also uses Jahia’s out-of-the-box features to deliver a personalized digital care experience to its patients.>/p>

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What is Jahia?

At its core, Jahia is a Digital Experience Platform (or DXP) focused on empowering you to deliver personalized customer journeys powered by data. This is accomplished in three ways:

  • A Content Management System (or CMS) to manage your content on a global scale

  • A Customer Data Platform (or CDP) that allows you to track and segment target audiences for a full 360° customer view

  • An Integration Hub that unifies your content, data, and applications into one cohesive marketing stack


Jahia helps our small team achieve big goals. With an IT team of 17 people supporting a $16 billion business, efficient and effective technology is key to ensuring we hit our targets. Jahia is an important part of that.

– Carl Collin, VP Engineering, Architecture and Delivery, AllianceRx Walgreens Prime

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