Attract Prospects with Content Tailored to Them
Create captivating content that is tailored to your target audiences. Jahia’s simple-to-use visual content editor makes it easy to create new content, build dynamic personalizations, and run A/B tests that aren't limited to your website. The content you create is platform-agnostic so you can make sure the experience your prospects see in their email inbox is consistent with the experience on the website.
With an underlying Customer Data Platform (CDP) that tracks web visitor engagement data and integrates with your existing martech stack, you can build audience segments and personalization using all of your customer and prospect data. With a 360° user profile, you can optimize your content strategy and attract more high-quality prospects.
Nurture Leads with Personalized Journeys
Your prospects want to feel welcome on your website. The ability to optimize content for their journey is a great tool to attract prospects to your brand and convert those prospects into leads. Surface content and resources that resonate with your prospects and their goals by using data stored in Jahia’s underlying CDP.
You can tailor journeys based on location, session, device, or any custom property. This could mean displaying videos first on your resource center when a user has previously interacted with videos. Or it could mean highlighting specific use-cases or features that speak to their job role. Encourage your leads to continue engaging with your brand by delivering content that is personalized to them.
Turn Leads into Customers with Full-View Profiles
Your entire martech stack is generating data and it can all be used to benefit your sales and marketing engine. That’s why Jahia offers StackConnect - our integration hub offering more than 400 connectors to the most popular martech applications on the market. By leveraging data from across your entire ecosystem, you can create experiences that speak to leads at every step of the funnel. A highly-tailored experience with your brand, such as a microsite personalized for each of your target accounts, can make all the difference in that final push to transform them into a paying customer.