Data-Driven Segmentation for Targeted Accounts
Strong segmentation results in strong ABM programs. To achieve success from ABM, you need to ensure your customer segments are appropriately defined. With Jahia, segmentation is simple and dynamic. Segments are easy to create and are consistently updated using real-time data. Segments can utilize engagement data, company information, or any custom field. You can also use interest tracking and lead scoring that’s built into Jahia DXP.
But you aren’t limited to data in Jahia, take advantage of integrations to the most popular business applications like Marketo, Salesforce, Clearbit, ZoomInfo and 400 others to include data and insights from across your tech stack.More about Jahia DXP
Maintain Customer Engagement with Personalized Web Content
Quickly tailor personalized user journeys for each of your prospects and customers. You can personalize individual content pieces or entire web pages. And because Jahia is an open solution, you can personalize web pages that are not even built on the Jahia CMS. No matter where the content lives, it can be personalized with Jahia.More about personalization
Build Relationships with Multiple Touchpoints
The power of ABM comes from providing highly targeted and relevant content to your most valuable prospects. These high quality interactions make it easy to build great relationships. In order to provide those highly valuable and relevant experiences, you need to maintain a consistent customer profile across email, websites, portals, and applications. Jahia’s centralized platform is channel agnostic, so you can quickly spin up and deliver fresh experiences on your most important digital channels. With Jahia, your content will remain consistent across all devices and delivery methods thanks to our embedded Customer Data Platform (CDP) which tracks all data points and user events.More about the CDP