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Predictions 2016: The Omnichannel and Mobile Juggernaut

Discover what’s ahead for digital retail in terms of investment priorities

In 2016, digital retail executives will face stronger competitors, rising labor costs and the prospect of damaging customer data breaches.

This brief by Forrester Research, Inc. predicts how investments in six areas will dominate the retail agenda: omnichannel, personalization, mobile, scientific merchandising, connecting labor planning and store analytics, and US consumers’ shift to chip cards.

This brief shares how:

  • Omnichannel is becoming more than click-and-collect.
  • Shopper-centric individualization is improving customer experiences.
  • Mobile budget decision-makers are deprioritizing ‘bright shiny objects’.

Even more, this brief explores the proliferation of chip card technology in the U.S. and the consequences of widespread adoption.

As an online retailer, you need to stay ahead of the curve. This must-read brief helps you see what’s happening and gives you ideas on how to be proactive in adapting your online commerce initiatives.


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