Flexible, Agility With Data Privacy Baked In To Meet As-Yet-Unknown Needs And Ensure Your Organization Is Trusted By Design For Customer Loyalty And Advocacy.
3 Vital Elements of CX for Today and Tomorrow
Customers expect that you know everything about them - without having to repeat their information - for easy, seamless communication and to get their needs met more efficiently. This means their customer data is integrated for a unified view AND is protected in your organization.
People think that privacy is related to being able to unsubscribe via a checkbox. Users think that data privacy means they have not opted to share their information - and believe that if they have not signed up for something, their data has not been shared. Even enterprises assume data is innately protected, that there are laws and that technology handles privacy.
The future of privacy is upon us and it will be delivered via automation - not through cookies.
The fact is that neither companies nor customers completely understand data privacy so they cannot deal with it properly. The truth is that customers are inviting companies to follow them home and companies are sometimes not even aware they are doing it through their third-party vendors.
However, things are changing as customers become empowered, more vocal and influential. Companies must consider privacy as a priority because it is part of the customer experience. The way you handle customer data defines your organization - and your future. Without trust, there are no relationships.
Your customer experience is your reputation. Trust sells. Be reputable.
TRUSTED BY DESIGN - WITH APACHE UNOMI
Jahia's vision is that end users, visitors and consumers need to understand and have a choice in the amount of their information that is tracked and used by digital enterprise.
Digital marketing tools must be more transparent and, thus, more ethical.
Jahia is the leader in the movement for customer data privacy and protection as demonstrated through the Apache Unomi Project.
When you accept cookies, you think that you are accepting one vendor to access your data. In reality, your data is collected and used by many, without you really understanding all the information they can access.
Jahia’s vision is that end users, visitors and consumers need to understand and have choice in the amount of their information that is tracked and used by digital enterprise. Digital marketing tools must be more transparent and, thus, more ethical.
Very soon, privacy and usage standard will not be simply voluntary ‘good will’ on the part of ethical companies. The courts are recognizing that individual’s privacy rights need to be respected, even on the internet. No enterprise can afford to be behind in this area.
Jahia started on the path of data privacy in 2013 with the launch of the OASIS consortium of a standardization project aiming at enabling data exchange interoperability between heterogenous profile management systems. The objective of this standard is to meet both data privacy concerns and enable interoperability with many third-party systems.
Jahia created the Unomi engine as a reference implementation project of this standard and contributed it to the Apache Software Foundation for it to become an open source project that everyone could use. The Context Server (CXS) and the Apache Unomi Project are still under development. We are innovating in this field and are working with all organizations interested in creating an open solution that will meet market expectations and needs.
Within the Jahia ecosystem, the Marketing Factory digital personalization solution integrates and leverages the Apache Unomi Project code.
- Ethics—Apache Unomi ensures fair and responsible collection and use of customer data.
- Transparency—Give customers a clear view of the data you are collecting and how you are using it.
- Control—Consumers can control what data should be anonymized. Consumers can see where the data goes and who has access to it.
- Access—Ensure that only authorized people and companies have access to the data.
- Auditing—Be accountable to your own data policies as well as emerging legal requirements.
- Security—Recognized, verified security standards developed, maintained and certified.
- Standards—The CXS standard ensures interoperability and clarity that will stand the test of time. Apache Unomi is relevant to the entire digital industry and for all consumers.
Third Wave Digital Marketing Is Here. Ready?
Everything in business can be commoditized EXCEPT for customer experience.
Your customer is your only competitive advantage
Design authentic, personalized customer experiences with privacy baked as a foundation for customer loyalty and marketplace leadership.
THE LOYALTY HIERARCHYClimb The Mountain Together For Advocacy
Your customers will move through the stages of digital transformation, through your relationship, to reach the top tier of Advocacy. This is where they become a leader and can advise others on how to climb successfully which, naturally, includes your solution.
Climbing the mountain of discovery and capacity-building, in partnership with your brand, creates loyalty. Your partnership is integral to creating their experience and their success. That means they cannot tell their story without including your solution.
The right experience fulfills the right expectations which generates the right emotions which, naturally, creates loyalty - especially when predictably repeated over time.
This is the essence of Third Wave digital marketing.