“There is a fine line between personalised customer experiences and being creepy.”
Customers expect that you know them; they expect that you know they are important. And the amount of data at marketers’ and IT teams’ fingertips means you can know them very well and, in certain cases, predict their purchasing patterns. IT holds the key to this customer data and, as such, becomes responsible for it.
In this white paper written by Techforge, you will discover the changing roles of customers, employees, companies and the IT Department as well as insights about their future in terms of data privacy.