Gestion des Expériences Digitales
Personnalisation
Personnalisez les objets de contenus ou les pages entières en temps réel
- Personalization management UI
- Persona creation
- Tailor experience based on user context and demographics
- Hyper-personalize content for each profile with real-time behavioral attributes

Optimisation et tests A/B
Gérez finement toutes les performances - de l’agencement des pages, du contenu, des recommandations aux boutons d’actions
- Traffic allocation and distribution
- Define control variant
- Quantitative analysis of conversions
- Analyze performance of each variant by audience properties
- Automatically promote the most successful variant

Gestion des objectifs et de la conversion
Mesurez et analysez les résultats avec des analyses et rapports intégrés
- Default events
- Define new event types
- Conversion tracking
- Site goals report
- Campaign goals tracking and reporting
- Funnel visualization
- Performance analysis of optimization test, campaign and goal
- Quantitative analysis of optimization test, campaign and goal

Gestion de formulaires
Créez des formulaires de conversion et de partage de données qui s’intègrent facilement avec vos autres applications.
- One dashboard to manage all your forms
- Library of ready-made, responsive form templates
- Import/export form templates
- Custom form builder
- Drag-and-drop form fields
- 10+ default form fields
- Form completion progress bars
- Attach files to forms
- Frontend and server side validators
- Separated form data storage and structure
- Import/export form data in JSON format to CSV and other applications
- Plug and play components to set validation rules, build multi-step, multi-language, multi-conditional forms
- Share form across several pages or sites
- Multiple reporting views
- Integrated reporting and analytics – monitor form performance, set KPIs
- Dynamic tables for data analysis

Engagement client (fonctionnalités de formulaire avancées)
Utilisez les données collectées via les formulaires à des fins de notation, de personnalisation, d'optimisation et d'analyse de données pour améliorer l'expérience digitale.
- Automated collection and mapping of form values to profiles stored in your integrated CDP
- Create new profiles with form data
- Prefill or hide form fields with known data
- Progressive profiling for forms
