Product Overview: Marketing Factory

Marketing Factory is our personalization and A/B testing solution. Our new version 1.8 helps you with your GDPR-compliance policy! 

With the application of GDPR from May 25th, 2018, get yourself a tool with out-of-the box features that answers to the main points of this upcoming regulation.

 How does Marketing Factory 1.8 help you with GDPR? 

  • Our  consent manager allows you to declare data processing. Consent can be asked to visitors via a popup or when filling a form. This feature ease compliance with Article 6 “Lawfulness of processing” and Article 7 “Conditions for consent”
  • “Download my profile” allows visitors to download any data that was collected by Marketing Factory or integrated with it. It helps complying with Article 15 “Right of access by the data subject”.
  • “Anonymize my profile” give visitors the opportunity to delete every properties declared as “personal identifier”, the profile left will therefore be totally anonymous.

At Jahia, we have a longstanding commitment to data privacy.  This new Marketing Factory 1.8 takes it to a new level and makes our Digital Experience Platform the solution of choice for supporting your GDPR-compliance policy. Find out more by downloading our brochure.

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