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Insights From The Digital Edge

Ease your authorization process with Oauth and social login

Ease your authorization process with Oauth and social login

Registration and authentication steps are a big concern for visitors who have to create a new login and password that they will have remember. The experience can even get worse when visitors are using their mobile : having to type in their password twice, switch to their email application to confirm their subscription. The complexity of this system often leads to a loss of potential visitors and customers. Using a social login feature reduces registration and authentication to one click in the best scenario and makes the overall experience much easier.

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Avoid The Slow Death of Business Comfort Zones

Avoid The Slow Death of Business Comfort Zones

Comfort zones are a matter of mindset. Digital maturity comes from working through comfort zones. By stretching beyond what is known today, or at least recognizing that the ‘new’ is always coming, enterprises stay current, agile and adept at meeting marketplace conversations - and break through existing comfort zones.

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Confusion Does Not Serve Your Customer

Confusion Does Not Serve Your Customer

The bottom line is that a confused mind says no, regardless of the situation. Think about the last time that you did not understand all the available options in any given situation and how you likely responded - by not making a decision.

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The Goal of Modern Enterprise Is To Be Frictionless

The Goal of Modern Enterprise Is To Be Frictionless

In a digital enterprise, friction looks like interrupted workflow, piecemeal customer profiles, redundant internal processes, silos, fragmented martech stac, slow deployment and, basically, anything that slows your response to your customer. By contrast, frictionless means streamlined, effortless and smooth operations. In a digital enterprise, a short description of what this looks like is the ability to deliver a unified, omni-channel and, ideally, extraordinary customer experience.

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Transform or Become Obsolete  <br> - You Have No Choice

Transform or Become Obsolete
- You Have No Choice

To be successful in business in today’s rigorous and dynamic landscape, company leadership must elevate the entire business ecosystem to new levels of frictionless operation. Profit is now the by-product of a customer-centric culture, agility and authentic transparency.

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Interview: Three Waves Of Digital Marketing, CEO Dual Goals And Battlestar Galactica Wisdom

Interview: Three Waves Of Digital Marketing, CEO Dual Goals And Battlestar Galactica Wisdom

Recently, Bill Carmody, CEO of Trepoint, interviewed Kevin Cochrane, CMO of Jahia, who was recently named as one of the Top 100 B2B Tech Marketers in North America, about the three waves of digital marketing and why organizations need personalized customer experience at scale. Some of the highlights of this insightful exchange include: The First Wave was CIO-led in developing web infrastructure to...

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Marketing Automation Needs A Bigger Platform

Marketing Automation Needs A Bigger Platform

There is no doubt that marketers are under pressure to deliver amazing customer experiences across every channel in order to support brand visibility in their respective markets. To deliver on this focus, we marketers find and use dozens of solutions in order to be successful (Woopra). And, when these tools do what is needed in that moment, we become loyal to using those tools even in the face of challenging...

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Digital Enterprise To Virtual Reality To Physical World: A True 360-Degree Customer Experience

Digital Enterprise To Virtual Reality To Physical World: A True 360-Degree Customer Experience

Digital enterprise is going virtual - reality, that is - and customers expect brands to give them the ‘next big thing’ in terms of experience. However, it only makes sense if brands go beyond the technical aspect of this new media. It should make sense for the customer and deliver value  after the wahoo effect of the discovery phase or the customer will abandon that engagement method. Remember what...

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Top Tips To Integrate Innovation With Business Strategy

Top Tips To Integrate Innovation With Business Strategy

Whether innovation is needed for the sake of renovation, evolution or complete transformation, if it cannot be tied to business strategy, it has no value for the organization. Innovation must achieve a relevant outcome. In a visionary organization, innovation will be built into business objectives for growth in meeting an as-yet-unknown future. A powerful strategy to ensure this is when the CEO creates...

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The Race Is On: Day Two at JahiaX

The Race Is On: Day Two at JahiaX

We live in the age of the customer. We live in the age of experience. As a result, we need to do things differently. You must be the disruptor vs. being disrupted. We are all consumers. When talking about reinventing relationships, particularly when tied to revenue generation, we are talking about connected customer experience at all touchpoints. We at Jahia think about how to drive the convergence...

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People and Passion: Driving Together for DX Performance

People and Passion: Driving Together for DX Performance

The art of possibility has become a tangible experience at JahiaX, where customers, Partners, thought leaders and staff have come together to explore how to design, develop and deliver exceptional customer experiences (CX). Whether a formal presentation or casual conversation over a meal, the focus is on innovation, privacy by design, practical implementation and, naturally, digital experience management...

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Deconstructive Innovation: The New Path To Upgrade DX

Deconstructive Innovation: The New Path To Upgrade DX

Many developers have had to re-work code to untangle a problem. IT-gifted people have sat on the other end of the phone to answer help desk questions (aka, is it turned on?). Marketers have to break down marketing campaigns to figure out why the results were not what were expected. What is the common denominator in all these cases? Deconstruction. In other words, there are times when breaking down...

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A Powerhouse Strategy To Lead Growth In Today's Digital Enterprise

A Powerhouse Strategy To Lead Growth In Today's Digital Enterprise

Being successful in today’s fast-paced, ever-evolving digital marketplace inherently has challenges - everything from translating your customer journey into a seamless experience and substantive relationship to integrating legacy technologies to shifting corporate culture to be customer-centric on every level (and more).

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CTO Thoughts on Google’s Android N Release And Java Industry

CTO Thoughts on Google’s Android N Release And Java Industry

Since Google announced they are dropping their own custom Java implementation and run time and leveraging the open JDK effort, that means that Google and Oracle will actually be working on the same technology. This is significant because these are major players collaborating on Java technology and they are playing at the opposite side of the spectrum - Oracle on enterprises and Google pulling in the...

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Transformer CIO Strategy: The Secret To Seeing Opportunities Others Miss

Transformer CIO Strategy: The Secret To Seeing Opportunities Others Miss

Being a Transformer CIO in an enterprise today requires equal parts of leadership, technology, strategy and collaboration. The good news is that there is one focus that brings it all together - the customer and their user experience (UX). Given the changing needs of business, CIOs are now a part of the entirety of the customer journey - not just the post-acquisition system stability stuff - but really...

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Why (And How!) A CTO Can Develop A Marketing Mindset

Why (And How!) A CTO Can Develop A Marketing Mindset

Traditionally, there has been a chasm between development and marketing. This rather significant divide is created as a result of multiple reasons but one of the biggest is the speed at which change needs to happen.

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The New CIO: Transforming Digital Enterprise Through Strategy, Employee Engagement, Business Process And (Oh Yeah!) Technology

The New CIO: Transforming Digital Enterprise Through Strategy, Employee Engagement, Business Process And (Oh Yeah!) Technology

In case you missed it, the days when the CIO was relegated to merely keeping technology operational are long gone. Doing business in today’s digital environment means that the CIO has a much more comprehensive role in terms of being more strategic, more social and more customer-focused.

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More Insights About User Experience Design And Development

More Insights About User Experience Design And Development

Recently, as I was in Fort Lauderdale to give a keynote at the UX/Dev Summit, I learned some very interesting things about the value of putting user experience designers and developers all under the same roof. Following are some of the highlights I would like to share with you now. The last day of the event featured a “hack-a-thon” which is, basically, a day for multiple teams to compete on improving...

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Make no mistake - digital marketing in today’s omni-everything market is as challenging as it is promising. Marketing funnels are now swipes. Business happens globally on a 24/7/365 (at all hours) basis. Customers expect personalized, relevant content in the way they are searching for it - on their preferred devices (which may change), real-time and geographically appropriate. They expect their needs...

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On Driving Digital Leadership: The Disruptor CMO

On Driving Digital Leadership: The Disruptor CMO

Digital enterprise transformation is no easy task. It requires a strategic, integrated approach that considers how all internal teams, systems and workflows work together to meet the customer where they are in their relationship with the brand. A holistic perspective of the customer journey and organizational targets, combined with vision and the willingness to shake the status quo, can drive digital...

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Live From The First UX/Dev Summit: Bridging User Experience And Front-End Development

Live From The First UX/Dev Summit: Bridging User Experience And Front-End Development

You probably have not yet heard about the UX/Dev Summit, since it is the first time this three-day conference is being held, but it is a leading-edge event that will surely be gaining momentum. User Experience focuses on the psychology behind creating compelling and professional applications while Front-End Development is the technological foundation for assembling a modern web application. As Ignacio...

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A TALE OF TWO CMOS

A TALE OF TWO CMOS

To set the stage for our tale of two CMOs, we first must consider the essence of brand power. The essence of any organization’s brand power comes down to emotion. And science proves it. There was a famous neuroscientist, Susan Greenfield, who discovered how humans connect emotion with an image. This insight came from a study of how newborns learn to identify their mothers. The newborns, whose eyesight...

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New disruption in digital marketing landscape drives innovation in Jahia brand experience

New disruption in digital marketing landscape drives innovation in Jahia brand experience

Digital marketing has evolved; we are now in the seventh generation. No longer is digital marketing a matter of web content management systems or even web experience management with basic analytics. Today’s savvy leaders in digital enterprise know that it is about managing the entire set of interactions a customer has over the course of their lifespan with a brand.

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THE DESIGN BEHIND JAHIA’S NEW LOGOS

THE DESIGN BEHIND JAHIA’S NEW LOGOS

In keeping with the pace of our industry, it became evident that our logo needed to match our place in the market as a sophisticated leader in digital enterprise transformation.  Accordingly, our in-house team of graphic designers - with expertise from corporate identity to user experience to product design - put our ideas together. In particular, Fernando Marin Canet contributed the core concept that...

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Let Customers Decide in a Push Me, Pull Me World

Let Customers Decide in a Push Me, Pull Me World

A big part of delivering a great digital experience can be boiled down to two words: reduce friction. By meeting your customers where they are with what they want, you can clear the path between their moment of decision and your brand.  The idea is to understand your ideal customer so well that you attract them to take action with your brand as a result of compelling contextually-relevant information...

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Brand Loyalty: Ethical Data Practices Matter

Brand Loyalty: Ethical Data Practices Matter

What is clear now, more than ever, is customers need to be at the heart of every business decision, and the role of the CMO is evolving to encompass the protection of customer data. CMOs need to serve as key allies for customers looking to regain and maintain full control of their digital lives. So, what is an organization to do? More specifically, what is a marketer to do? In today’s threat landscape,...

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Tailoring the Digital Experience for Your Customers

Tailoring the Digital Experience for Your Customers

Customers increasingly expect digital marketing to bring the best products and services to them. With an endless supply of immediate information and, simultaneously, numerous digital inputs at their fingertips, they do not want to start from scratch every time. These shoppers want faster, more economical methods of browsing that are contextual to their intentions.

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The Apache Unomi Project For Data Privacy Is A Reality

The Apache Unomi Project For Data Privacy Is A Reality

After more than a decade of bootstrapping, from inception to funding, my team was committed to deliver the most innovative open source platform based on the most rock-solid open source frameworks with one vision: the convergence of previously siloed software capabilities to deliver a unified digital presence management for global brands employees and customers.   The latest achievement is an important...

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The Case For Marketing Factory: <br/>From Personalization to Predictable Relationships

The Case For Marketing Factory:
From Personalization to Predictable Relationships

Today’s business climate requires that your customer be the center of everything - your systems, your personnel, your technology, your offers, your messaging and more. Your ecosystem needs to orient around your customer; as a result, your customer will have a seamless, positive experience with your brand. Customers now expect to get contextually-relevant promotions and content on their preferred device...

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It’s Time to Get Personal? Introducing Marketing Factory

It’s Time to Get Personal? Introducing Marketing Factory

Today, I hope to change up the conversation that’ s top-of-mind for marketing and business executive worldwide. Digital transformation is not about technology, it’s not about process, it’s about people. Placing people at the very heart of your business, supported by technology and processes. We’re about to launch Marketing Factory, a new module for Digital Experience Manager, our digital experience management platform, that reflects our passion for this point of view. Here’s why.

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Putting the Social In CIO

Putting the Social In CIO

Digital transformation in business has shifted the focus of marketing from a transactional exchange to a holistic customer experience and, as a result, the role of the CIO is shifting to accommodate. The end customer now guides the entire business ecosystem through the expectation of invisible technology, otherwise known as seamless integrations, omni-channel access, personalized content and relevant...

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Workplace Wisdom - Top 10 Tips to transform your work life

Workplace Wisdom - Top 10 Tips to transform your work life

One of the gifts of technology is efficiency; the downside is that it can seem like workflows speed up and incoming work shows up even faster.  However, the truth of it is that technology is your servant. When approached and used properly, technology can transform your work life for the better. Hail Technology’s Benefits Much like we cannot imagine life without wifi anymore, technology brings us benefits...

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