Ben & Jerry's

Premium ice cream brand uses Digital Experience Manager to support 49 multi-language desktop and mobile international sites on the Cloud.



The challenge

Ben & Jerry’s needed a dynamic design and an easy-to-use platform that could be adapted to multiple sites for each country it services, in their native language, while ensuring the consistency of data. Furthermore, in maintaining its innovative and fun image, they looked for a platform that could also easily adapt to the behavior of today’s consumer. With the increased use of smart phones and other mobile devices, their multiple sites needed to be converted to mobile sites as well.


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